Customer training platforms are a crucial part of any business that wants to provide its customers with the best possible experience. These platforms allow you to create and deliver online training courses that can be accessed by anyone, anywhere in the world.

Mainly there are 3 different customer training platforms flavors available, each with its own unique features and benefits. In this guide, we will discuss the different types of customer training platforms, their use cases, and how to choose the right platform for your business.

Types of Customer Training Platforms

DIY platforms

These are platforms that are designed specifically for customer training. They typically offer a wide range of features and functionality, such as course creation tools, assessment tools, and social learning features.

LMS platforms

LMS platforms built for general purposes learning can be used for this purposes, including customer training. LMS platforms typically offer a more basic set of features than standalone customer training platforms, but they can be more affordable.

Specialized Sales Enablement Platforms

This flavor of learning management systems are purpose built for customer training and education. LMS platforms typically offer a more basic set of features than standalone customer training platforms, but they may be less affordable than the other two, however provides the best return of investment in your customer success journey.

• User onboarding: Customer training platforms can be used to onboard new Users and get them up to speed on your products or services.
• Customer support: Customer training platforms can be used to provide customer support by providing customers with access to training materials on how to use your products or services.
• Sales Enablement: Customer training platforms can be used to educate customers about your products or services. This can help to increase customer satisfaction and loyalty.

Here are the top 10 feature you need in any sales enablement platform

Online course creation and management

The ability to create, edit, and manage online training courses and modules.

Video and Content Management

Video, images and other multi-media formats are popular medium of all educational content. Make sure your platform of choice supports it.

Customizable branding and design

The ability to customize the platform's appearance and branding to align with a company's visual identity

Gamification and interactive elements

The ability to incorporate interactive elements such as quizzes, polls, and games to make learning more engaging.

Mobile optimization

The ability to access and complete courses on mobile devices.

Automated notifications and reminders

The ability to set up automated notifications and reminders for students to keep them on track with their learning.

Social learning and collaboration

The ability to facilitate social learning and collaboration through discussion boards and peer-to-peer feedback.

Advanced analytics and reporting

The ability to track and analyze student progress and engagement, as well as generate reports on course completion and retention.

Multiple languages support

The ability to offer courses in multiple languages.

Accessibility and compliance

The ability to ensure accessibility for all learners and compliance with industry standards, such as WCAG 2.0 and SCORM.

How to Choose the Right Customer Training Platform for Your Business

When choosing a customer training platform, there are a few factors to consider, including:

Your budget: Customer training platforms can range in price from free to thousands of dollars per month. Choose a platform that fits your budget.

Your needs: Consider what features and functionality you need for your customer training program. Some platforms are more basic, while others offer a wider range of features.

Your audience: Consider who your audience is for your customer training program. Some platforms are designed for individual learners, while others are designed for groups.

Customer training platforms are a valuable tool for businesses of all sizes. They can help you to improve customer satisfaction, loyalty, and retention. By choosing the right platform for your needs, you can ensure that your customer training program is a success.

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